Santan Restaurant Sdn. Bhd. is a brand under the AirAsia’s non-airline subsidiary, RedBeat Ventures.

A name that is synonymous with the coconut pulp milk that is a staple in Southeast Asian cooking; Santan was created as an AirAsia’s inflight menu concept back in August 2015, to provide passengers a gourmet experience while flying. Over the years, we noticed passengers were ordering our inflight meals and taking them back home. We wonder what would happen if we replicated our success in the sky with a fast-food restaurant on-ground?

As of 3rd December 2019, we marked our first foray into the retail food business, serving meals from countries in ASEAN, including Malaysia, Singapore, Thailand, Cambodia, Indonesia, Vietnam, and the Philippines.

Santan has also retrofitted its restaurant with smart menu capabilities to make a customer’s experience with us more intelligent and easy to use. Utilizing the most advanced technologies in artificial intelligence and machine learning, our digital menus can recommend popular dishes based on time, past ordering patterns, as well as demographic taste. By turning to big data, we will be able to reduce cost and wastage, by making demand forecasting, scheduling, pricing and promotion more efficient.

We aim to roll-out a franchise incentive program designed to accelerate new store openings in 2020, which is intended to increase sales, improve unit-level economics and expand our available trade-areas by increasing Santan’s accessibility to the market.

• We are committed to delivering an ASEAN hospitality to our customers at all times

• We care about the social impacts that we have on the world and for our stakeholders; from supporting local products in the region, to reducing our waste impact, and proudly investing in our employees, suppliers, and communities

• We are constantly innovating through modernisation and technology so we can transform the restaurant service experience and enhance the brand in the eyes of our customers.

• Dare to Dream – Progress comes from innovation. Both require a change to happen

• People First – Care for our people, care for our guests

• Make It Happen – Learn fast and deliver more with less

• Be Guest-Obsessed – Understand what our guests want. Then give them more than they expect.

• One AirAsia – We are one airline, with one vision, and one people

• Safety Always – Safety is everyone’s responsibility, it starts with you

Any discussion of Santan would be incomplete without talking about the most important element – our people. Customers will find our staff – like our food – to be of the finest quality and character, carefully nurtured to guarantee a first-class experience for our customers. Santan takes care to train and develop managers and staff to the highest standards. Success in implementing our bottom-to-top training programs has proven invaluable to achieving excellence and customer satisfaction.

Backed by our parent company and a team of seasoned professionals, Santan has built up a strong management and operational system that enables us to offer support in all areas to our franchise partners in developing the Santan chain in different regions of the world.

Being a responsible corporate citizen is a tradition rooted in Santan’s culture. Over the years, we contributed to many worthy causes, addressing children’s welfare, environmental preservation and disaster relief.  As we are in a people’s business, it has always been our belief that if we have happy employees, we will have happy customers.  Providing good welfare, a great workplace for our employees, and treating them with respect and dignity has always been central to Santan’s practice.  At the same time, we strive to focus our efforts in conserving the environment in all facets of our business.